• About Us

  • B2 Collective is a group of artist, composers, designers, coders, technologists, and creative thinkers that have been working together for many years on projects such and websites and other digital creations, as well as music and sound design.

    The group as individuals have worked with a large array of blue chip clients including the usual suspects such as Coca Cola, McDonalds, Corona, Sony Picture Entertainment, AOL, MTV, Nickelodeon, Adobe, Red Bull, Motorola and many others.

    We are always looking to work with other creative types on projects in other industries, who enjoy the same processes in developing ideas as us, but who may not have the technical or design knowledge to bring an idea to fruition. We can also assist with digital strategy and planning as well to help you define what your group would like to accomplish in the digital domain, or in the real world, using the latest technologies and a design aesthetic that works best with your ideology.

    We look to work on unique bespoke projects, and because of this, our teams are formulated on a per project basis unlike the typical Agency process. This allows us to create a team whose principles, ideas and talents work best with the project, and not just whomever we have around with nothing to do. We think this has the potential to create a more enjoyable work environment for everyone.

  • Contact Us

  • If you would like to work with us on a project, or inquire as to how we may help you with your project, please feel free to email or give us a call.

    General Inquiries:
    hello@b2collective.com

    Telephone:
    +1 646 472 4284

    B2 Collective, LLC.
    32A Richardson Street
    Brooklyn, NY 1121

  • B2 Collective

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    • About

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  •  
  • B2 Collective is a group of artist, composers, designers, coders, technologists, and creative thinkers.

    We create things... nice and fancy like.

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  • Category Filter

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  • Art Direction for Print

  • Art Direction for Web

  • Bespoke Websites

  • Stationary + Collateral

  • Logo + Idendity + Branding

  • Digital + Social Media Strategy

  • E-Commerce

  • Music + Sound Design

  • UI / UX Design

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  • 2011

    • Twitter Events + Groups App
    • Strategy / Art Direction

    • iPad/Tablet/HTML5 app proposal for twitter

  • 2011

    • Japan Relief
    • Art Direction for Print

    • Limited Edition Poster for Japan Tsunami Relief

  • 2010

    • Minimal Wave Records
    • E-Com Website / Forum

    • The collective designed and built a new E-com Website and Forum for Minimal Wave

  • 2010

    • Sesame Street - Dig for Dinosaurs
    • Sound Design

    • Sound Design for 16 dinosaurs + environments

  • 2009

    • Svetlana Records - Center Labels
    • Art Direction for Print

    • A few record center explorations for Svetlana Records

  • 1995 - 2010

    • Various Logos
    • Corporate Identity

    • A few logos and logo explorations

  • 2006

    • tiqlish Logo + Collateral
    • Art Direction for Print

    • Logo + Collateral for an independent clothing and accessories label

  • 2005

    • HIjacked by MTV Logo
    • Art Direction for Print

    • Logo for the “Hijacked by MTV” Global Campaign

  • 2004 - 2005

    • Hijacked by MTV Music + Sound Design
    • Music + Sound Design

    • We created 25+ bespoke ringtones for "Hijacked by MTV"
  • 2003

    • MTV Exquisite Corpse 03
    • Art Direction + Sound

    • Art Direction + Music & Sound Design for the Exquisite MTV Campaign

  • 2003

    • Vae Victis Games
    • Game Sound Design

    • Sound Design for a Mulitplayer PC Game

  • 2011

  • Twitter Events + Groups App

  • Strategy / Art Direction

  • Project Notes
  • An iPad/Tablet/HTML5 app proposal for the the twitter api to be expanded for events and groups. The following images display the Events and the Group Management panels.



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    Private Groups - White

     

    Events List - White

     

    Private Groups - Grey

     

    Private Groups - Grey w. Sliders

     

    Events List - Grey

     
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  • 2011

  • Japan Relief

  • Art Direction for Print

  • Project Notes
  • A Limited Edition Poster for Japan Tsunami Relief which donated to the relief fund. (Currently Sold Out)

    Additionally you can also continue to donate to help the relief effort for our friends in Japan.

    The Red Cross also has set up $10 donations to its relief efforts in Japan online (link below) or by texting REDCROSS to 90999 to donate from your phone.

    UNICEF is also coordinating efforts to help the children of Japan. Use this form on UNICEF's website to donate 100 percent of your desired amount to their fund designated for victims of the earthquake or text JAPAN to 864233 to donate $10.

    You can also donate via iTunes (link below opens iTunes).



      Donate via Red Cross

      Donate via iTunes

      UNICEF

      International Fund for Animal Welfare

    • Credits
    •  
    • Jason Merenda,
      Design / Art Direction
    •  
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    Japan Tsunami Relief 2011

     
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  • 2010

  • Minimal Wave Records

  • E-Com Website / Forum

  • Project Notes
  • The collective designed and built a new E-commerce Website and Forum for Minimal Wave Records, using Expression Engine + FoxyCart.

    The layout was partially influenced by the idea of the record cover, since many of these releases are records, and we wanted to make sure the record and the artists were clearly represented before anything else. Another factor in the design came from weeks of roaming through tons of classic 80s magazines like The Face (Neville Brody), iD (Terry Jones), and most specifically Vinyl (Max Kisman), the dutch music magazine that featured many bands found on the site. A few of the colors and other elements where influenced by the faded pages when looking at our old issues, and the 4 color printing of the era.

    One highlight of the site is that many people can now put faces to the bands/records that they have known and loved over the years, and also learn a lot more about other things the bands were involved in.

    Additionally the MW Forum was updated quite substantially to give the content some room and air. Now you can easily find and read through the thousands of post about the genre without straining your eyes.

      View Website

      Vinyl Magazine Archive

    • Credits
    •  
    • Alec Cumming,
      Sr. / Lead Developer
    •  
    • Jason Merenda,
      Concept / Strategy, Creative Direction, Art Direction, Developer
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    Home

     

    Articles List

     

    Article Detail

     

    Article Detail

     

    Releases Grid

     

    Releases Detail - Autumn

     

    Release Detail - Minimal Wave Tapes

     

    Artists Grid

     

    Artists - Moderne

     

    Interview Detail

     

    Podcast Grid

     

    Podcast Detail - FACT Mix

     
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  • 2010

  • Sesame Street - Dig for Dinosaurs

  • Sound Design

  • Project Notes
  • With this project we were to create sounds for 16 dinosaurs and environments form various periods in time. The challenge was to make them as realistic as possible, as this project was co-sponsored by a science organization, but not to scary for the little ones who would be playing the game. And we even consulted with an expert at the Natural History Museum to verify the likelihood of the sounds, even though we will never really know, as there is no soft tissue left in the fossils of course.

    Each dinosaurs voice typically consisted of up to a dozen animals cutup and mixed together, or more in some cases, and there are even a few human voices mixed in. This was definitely one of the most fun sound design projects ever.

      Dig for Dinosaurs

      uPop Media (Designer / Developer)

    • Credits
    •  
    • Jason Merenda,
      Audio Concept, Sound Design
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    • uPop Media,
      Concept, Creative/Art/Design Direction, Developer
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    • Amy Kim,
      Producer
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  • sound design for 16 dinosaurs + environments 
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  • 2009

  • Svetlana Records - Center Labels

  • Art Direction for Print

  • Project Notes
  • Svetlana contacted us to do a few record centers based on a few of our grey scale processing experiments from a few years back. It was a good bit of fun to tray out a few ideas that will not only look interesting as a label, but also ones that will be interesting while spinning.

    • Credits
    •  
    • Jason Merenda,
      Art Direction
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    Monkey No Name

     

    Telepathy

     

    The Model

     

    The Light

     

    Headless

     

    A Team

     

    Polykinlik

     

    The Sun

     

    Yes Hello

     

    X-Ray

     

    Stages

     

    Smoke

     

    Processing - Strings

     

    Leaf

     

    Speck 1

     

    Speck 2

     

    Qbert

     

    The Wall

     

    Building Series 1

     
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  • 1995 - 2010

  • Various Logos

  • Corporate Identity

  • Project Notes
  • Various logos and logo explorations from over the past several years, and few examples of their use.

    • Credits
    •  
    • Jason Merenda,
      Art Direction
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    daliseau - Logo Explorations

     

    daliseau - Logo Explorations

     

    daliseau - Logo Explorations

     

    daliseau - Logo Explorations

     

    Now Consuming

     

    pxlpark Logo Variants

     

    pxlpark App Icon

     

    pxlaprk Website

     

    manhattan soundlab inc Logo

     

    manhattan soundlab website

     

    Pygmy Taxi Corporation - Logo Explorations

     

    Pygmy Taxi Corporation Alt (Korp) - Logo Explorations

     

    PTK logo

     

    PTK short logo

     

    tiqlish logo

     

    ms qismet logo

     

    ms qismet - Logo Explorations

     

    Viacom AMS

     

    b2 - Logo Exploration

     

    b2 - Logo Exploration

     

    b2 Business Card (exp)

     
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  • 2006

  • tiqlish Logo + Collateral

  • Art Direction for Print

  • Project Notes
  • We designed a logo and collateral for an independent clothing and accessories label.

    • Credits
    •  
    • Jason Merenda,
      Design / Art Direction
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    Card 01

     

    Embossed Card + Stamp

     

    Embossed Card + Stamp

     

    Embossed Tags

     

    Card + Envelopes

     

    Embossed Label Card

     

    Rendered Logo

     
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  • 2005

  • HIjacked by MTV Logo

  • Art Direction for Print

  • Project Notes
  • Logo for the Motorola / MTV Partnership that was used globally on billboards, promotional items, websites and packaging for the special edition phones.

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    Hijacked Event T-Shirts

     

    Hijacked Event Phone Accessories

     

    Hijacked Event Swag

     

    Hijacked Event Tape

     

    Motorola Website + Advertising

     

    Motorola Advertising Poster

     

    Motorola Live Events

     

    Hijacked Event Signage

     

    Hijacked Advertising

     

    Rendered Logo

     
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  • 2004 - 2005

  • Hijacked by MTV Music + Sound Design

  • Music + Sound Design

  • Project Notes
  • We created 25+ bespoke ringtones in a variety of styles for the Motorola "Hijacked by MTV" partnership. Some were musical like those used in this On-Air Promo from MTV India and some sound effects based like the "Dalí Set" below.

    The Hijack campaign was the most globally successful part of the relationship and brought fruition hundreds of off-the-wall wallpapers, screensavers, java games, and ringtones for the various Motorola mobile phones, with the tagline — It’s not your parent’s phone. We created several of the more musical ringtones (below), over one hundred alerts, in addition to several gastronomic deformities and “rudities” (which are in the commercial).

    • Credits
    •  
    • Jason Merenda,
      Music + Sound Design
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  • Audio Clips
  • play / stop : Big Beat   
    play / stop : Tokyo Jack   
    play / stop : Wired and Tired   
    play / stop : Beat Box   
    play / stop : Jimmy's Nickel   
    play / stop : Bling It   
    play / stop : Dali Set Alert 01   
    play / stop : Dali Set Alert 02   
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  • On-Air Promo from MTV India  
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  • 2003

  • MTV Exquisite Corpse 03

  • Art Direction + Sound

  • Project Notes
  • We did the design and the music and sound effects for the MTV Exquisite Corpse 03 campaign website. Exquisite Corpse (aka Exquisite MTV), was the theme of the 2003 MTV Global Image campaign.

    The goal of the website was to allow visitors to understand and watch where each part of the 16 different Exquisite Corpse videos came from, and also watch the full videos. Each video started with a color, and had 7, 1 second parts (for a total of 8 seconds). Each 1 second part being created by a different international team, then passed to the next, which were then "sewn" together.



      Site Defunct

    • Credits
    •  
    • Jason Merenda,
      Concept / Art Direction / Music + Sound Design
    •  
    • Amy Kim,
      Website Producer
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    • Oleg Troyanovsky,
      International Campaign Producer
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    • Large Animal,
      Flash popup implementation
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  • Audio Clips
  • play / stop : Audio track for the popup   
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    Website Home

     

    Burgundy - Popup Variation 1

     

    Burgundy - Popup Variation 2

     

    A few video stills

     
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  • 2003

  • Vae Victis Games

  • Game Sound Design

  • Project Notes
  • Vae Victis Games was an independent game development studio that created a multiplayer first person shooter PC game using the Torque game engine. This is a sound narrative using several sounds created for the game. The full game utilized over 500 sounds and was based on a similar idea to the Splinter Cell series that came out around the same time.

    • Credits
    •  
    • Jason Merenda,
      Sound Design
    •  
    •  
  • Audio Clips
  • play / stop : "Not THAT red button..."   
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    • Copyright © 2011 B2 Collective
    • All Rights Reserved
    • 32A Richardson Street
    • Brooklyn, NY 11211
    • +1 646 472 4284
    • hello @ b2collective.com
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